(a review of the literature)
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Readers of this blog (thank you!) should also be reading most, if not all, of the blogs listed down the right margin out of habit, just like I do. Regardless… Once in a while I feel compelled to single out their words about an important issue.
The issue of the moment (get ready to be unsurprised) is yet another battle in The Fake War: the argument precipitated by the statements of Facebook’s CEO, followed by the actions of FB, regarding the identity of their account holders and the disposition of information. It has particular impact on the Residents of Second Life for a number of reasons; chief among them being the occasional vague references from the likes of M Linden (CEO of SL) and Hamlet Au about some form of “integration” between SL and FB… as if a mere population increase will solve SL’s problems, rather than exacerbate them. (That began before Facebook dropped the nuke on privacy — see the list of articles at the end of “Vaporworld” for background).
Along comes Wallace Linden, fresh out of the test-tube, with his inaugural piece on the the official Second Life blog: “Will the Real You Please Stand Up”.
A lot of us have — here are some of the best minds in the SLogosphere, doing just that:
Dusan Writer: “Linking Second Life to Real Life Names”
Snickers Snook: “Real Life, Second Life. Blurring the Lines.”
Honour McMillan: “Connecting Real Life and Second Life – a Personal Opinion”
Dale Innes: “The real me is having a nap, tyvm”
and Botgirl Questi, with appropriate humor: “The REAL STORY Behind the Wallace Linden Controversy”
Department of Redundancy Department: In my “Vaporworld” post below, and in comments scattered around the Web, I have used the phrase the identity in your wallet. It’s a deliberate reference, not just to your driver’s license but to the other contents of your wallet: cash and credit cards. The drive to link “real” identity to pseudonyms is what the latest jargon calls “monetization”. It’s quite simple: data-mining hits a brick firewall if the account name can’t be matched to purchase activity. Therefore, the data being mined has less resale value, and neither the miners (EquiFax and their ilk) nor their clients (Facebook, ad nauseum) like that very much. You need look no farther for the motive of the anti-“fake” side of The Fake War.
Speaking of monetization… Remember this? Second Life Affiliate Program, which you can use to place an ad for SL on your blog or other website, and receive a whopping U$D 5 kick-back for any Premium memberships initiated by a click-through from your site. I love the irony that not one of the blogs about SL that I’ve read since that program began displays one of those ads.
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